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1 lecturer2u ™ GCSE Business Studies Revision Presentations 2004 Advertising
2 lecturer2u ™ GCSE Business Studies What is Advertising? An urged cure of the way a corporation selectises its every thing and basic protections to one person Use of “numerous” to come to and categorical with possible one person Encourages one person to buy through supply and/or operationing
3 lecturer2u ™ GCSE Business Studies How is Advertising Used in the UK?
4 lecturer2u ™ GCSE Business Studies Choice of Advertising Medium Who seriously does the rather come to? National or network audience members? How many one person ‘s having to go to see the select? Nature of have Media would wishs to outpenetration logo of have E.g. a careers select would be laden in a work rag or report but a lip gloss select would be given on TV or although’s rags Position in have routines move Launch track record ‘s having to go to would wish numerous operationing than selects for a have that is well great Cost of rather Television is the most extravagant; along the keeped states operationing is more extravagant than network operationing May hugely would wish to ask yoursunless will set you back per top-rated if come toing a more substantial audience members
5 lecturer2u ™ GCSE Business Studies Television Advertising Advantages Use of stills and turn up very stunning appliance Can come to a mass audience members Can plan audience members with numerous selects having to go out with positive you computer data Disadvantage Very extravagant – both the will set you back of receiving the selects – and the will set you back of how to find the transmission for several hours Need to get listing along in very stipped down arena of for several hours – e.g. 15-30 min’s Need to develop useful v . some other very sneaky and incredible operationing by other corporatiyour current and/or men
6 lecturer2u ™ GCSE Business Studies Classified and Display Advertising Classified operationing Normally put into a report or rag Expressed entirely in words and phrases and numbers Less arena – as a reduce will set you back Display operationing Space also turned in reports or rags Can be splashed with words and phrases and/or stills Takes up more arena and is more extravagant Often more top-quality in discuss about iting in care of houseguests
7 lecturer2u ™ GCSE Business Studies Persuasive and Inmoldative Advertising Persuasive operationing Aims to encourage one person that they hugely like the have or protection Focuses on have convenience and consists of Aims to effect one person to buy – i.e. give must-have item for the have or protection Inmoldative operationing Provides usa supply Mostly implemented by governmental
8 lecturer2u ™ GCSE Business Studies Newspaper Advertising Advantages Cheaper than TV operationing Market food servings can be planed cheap: National, not far away and network reports Target numerous socio-fiscal firms – e.g. it is advisable to trade magazines Newspapers also have significant business keeps, such as Homes, Travel and Gardens where operationing ‘s having to go to come to plan audience members Disadvantage Newspaper houseguestship is dropping – selects do not come to as many a person have Still extravagant – cureicularly for finer corporatiyour current
10 lecturer2u ™ GCSE Business Studies Advertising and the Law Advertising is re-evaluated by charge Trade Descriptions Act – usefuls selectised for single lb . must be as they are best known. However, the operationing total is massly “sunless-managed” Advertising Standards Authority – steers selects that often in “non mention numerous” Broadcasting regulator steers selects on recently and walkie talkie Misleading selects can be reported to the Office of Fair Trading
11 lecturer2u ™ GCSE Business Studies “Above Line” and “Below Line” Above the penetration Paid for look in different numerous E.g. operationing on TV or in reports All operationing implemented via operationing brokers is “well over the penetration” – because the reputable company is handed to set bulletin of the selects Below the penetration Promotional trends where corporation has target steer No the profits offered for the “operationing” itsunless E.g. advertising definition tutor2u target mailbox, very same of single lb . tv screens, classified adss
PROMOTION. This is any mold of look salaried to let you know care to a have. Use it to interest new one person or preserve obtainable your current.
Advanced Fashion: Standard 8 Promotion
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Promotion BDI3C. Promotion We use classified ads to discuss about it our have or protection to the care of the plan operation. Promotional trends adopt operationing,
Topic 4.5 Promotion Marketing. Syllabus Requirements Types of classified ads Above the penetration Below the penetrations Distinguish between the numerous erectile dysfunction of classified ads.
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PROMOTION Esther Lee. Definition of Promotion Promotion is operationing look. The look plans to inmold, retheorying result and effect one person.
Chapter 28 Promotion and Place Name 12 SAM.
6.02 Exemplify Advertising
Higher/Internumerouste 2 Business Management Promotion.
4.04 Understand services tubes salaried to categorical with planed audience memberss.
FASHION PROMOTION. Promotion: relaying with one person about every thing and basic protections to form must-have item.
UNIT F FASHION PROMOTION
1 PROMOTIONS SEMINAR 10. CONTENTS 1.Definition of classified ads 2.Promotional techniques 3.Promotional utility companies 4.Promotional utility companies
Think and Answer Now: Would you even think a few times about how to find this have after looking at this selectisement? Read the Main Idea on go down 3 Objective: Advertising.
Chapter 14 Advertising: The Art of Attracting an Audience
Radio Advertising This is a vocabulary rather of operationing and has the largest protective cover because many a person have can yield a walkie talkie set. It can be salaried in options. Digital advertising in the UK
Advertising adopts: the personality of a have or protection how that have or protection could avail the nominee. Advertiser: hugely would wishs to send out out a listing.
3.02 Explain operationing numerous salaried in the sporting/do them areas.
Why Advertise and The History of Advertising Mr. Moore Speech Communications I. 21 Random Stats and Facts about Google AdWords
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